For the tourism and hotel industries, virtual reality offers an attractive way to put potential guests inside their walls, and beyond. Last summer, Marriott International took advantage of the technology with its “Travel Brilliantly” campaign. As part of the campaign, the hotel group unveiled large booths at its New York City location (called “Teleporters”) where guests could virtually climb to the top of London’s Tower 42, or walk the beaches of Hawaii. Along with sight and sound, the user was immersed with scents, heat, and mist on their faces. Michael Dail, vice president of Marriott Hotels brand marketing, told Wired his company hopes people will become inspired by the experience and decide to book a trip. He added that another goal of the campaign was to help the hotel group build credibility with younger, often more tech-savvy, travelers. Get the full story at You Visit