Not so long ago VR experiences like this would have stretched most budgets, but with Samsung headsets selling for less than $200 the technology has become much more affordable. Even more affordable is the ‘Cardboard’ virtual reality viewer – basically just a piece of folded cardboard that turns any smartphone into a virtual reality experience. Originally created by Google through their Cardboard App project, similar popup viewers are available from companies like DodoCase, Knox Labs and Unofficial Cardboard and sell for around $20 for a one-off, and even less in commercial quantities. Unsurprisingly, Google also provides all of the other elements needed to create immersive experiences, including a special camera rig called Jump and a software developers’ kit to create apps based on this technology. So far most of the high-profile uses of virtual reality are one-off exhibitions and demonstrations mostly aimed at attracting attention. Where the technology is likely to go mainstream first is in selling destinations, packages, attractions and facilities. Pop-up cardboard viewers are easy to produce in branded versions and they can be folded flat. This means that it is easy to add a cardboard VR viewer with a printed brochure or mail them to potential customers, so that they can simply slip in their own smartphone and connect to a virtual sales experience. Get the full story at EyeForTravel