While Millennials previously held court as the leading force in the travel industry, Virtuoso says „Gen Z” is the new buzzword in tourism. Consisting of young people born late in the 1990s to 2010s, this generation holds considerable sway over their families’ travel decisions, according to 88 percent of Virtuoso advisors polled. By 2020, this generation will account for 40 percent of all consumers with disposable income to travel (source: Digital Tourism Think Tank). Gen Zs are well-traveled from an early age and globally minded, and thus interested in offbeat destinations with exhilarating adventures like diving the Great Barrier Reef and kayaking among icebergs in Greenland. The desire for personalized travel experiences, deeper cultural immersion, and Instagram-worthy design continues to drive the popularity of boutique hotels. Gen Z has been hyperconnected to the internet since birth and, like its predecessors, places great emphasis on visual storytelling. Sharing one-of-a kind travel moments with friends on social media is today’s postcard. Virtuoso dug a little deeper to find out where they’re going this year. Get the full story at Virtuoso