As Travel Weekly reports, the Virtuoso agency group will enhance its member Web site,, on Sept. 15 with features designed to take the group’s customer relationship management tools to a one-to-one marketing level.

Kristi Jones, Virtuoso’s president, said that some years ago, members provided customer databases for use in Virtuoso marketing. The databases were enhanced with third-party data early on, and dozens of additional data elements were added this year.

“What was missing was the ability for members to access and redirect [their marketing],” Jones said.

As of Sept. 15, members will be able to review each campaign on a per-household basis, with individual counselors altering messages or distribution schedules for each buyer based on personal knowledge of that customer’s current situation, plus the new pieces of intelligence provided by third parties.

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