A new partnership agreement now allows VisitBritain.com users to benefit from user-generated content provided by TripAdvisor(R), the world's largest travel website.

In the new partnership, TripAdvisor content relating to key British tourist destinations is available on VisitBritain.com- a family of 30 websites in 21 different languages. Users of the website can now see the top ten attractions and restaurants for popular British cities and holiday destinations, as decided by millions of TripAdvisor travellers.

This announcement follows successful TripAdvisor partnerships with other official tourism bodies in London, Scotland, Germany, Austria and more, further highlighting the importance and trust of user-generated content and its growing presence in the travel industry.

Justin Reid, Head of Digital and Social Media at VisitBritain, comments: "As Britain's national tourism agency, we aim to attract visitors from all over the world and help those visitors have the best possible holiday.

"By partnering with TripAdvisor, not only are we making it easier for travellers to find the best of Britain but we are providing them with a platform to see what other customers recommend."

Pollyanna Vincent, Partnerships Manager UK for TripAdvisor, comments: "We are delighted to partner with VisitBritain and look forward to our trusted content helping travellers experience the best that the UK has to offer."

Related Link: VisitBritain.com