Over thousands of years, our brains have learned to read without the benefit of genetics that exist for vision or language, thanks to the introduction of Egyptian hieroglyphics, the creation of the alphabet and the invention of the printing press in 1450. In fact, today’s “digital brain” is able to skim through a deluge of information online looking for web pages that offer travel shoppers answers to their questions: - Where should I stay? - What’s the property like? - Can I get a coffee nearby? - Are there any special offers? But by and large, accommodation providers respond to these queries with websites that place visuals on the back burner in favor of structured photos, blocks of text, and buried promotions. In an industry that is innately experiential and visual, we should be able to do a better job of grabbing and keeping the attention of travel shoppers across all the platforms, channels and devices they’re using. Get the full story at Leonardo