Hey Siri, what’s the latest news on voice automation in hotels? Bixby, can you turn to channel 202? Alexa, turn on classic rock to volume 5? OK Google, dim the lights to my evening setting. For every possible voice automation request you could make, it seems there are an equal number of articles or panel discussions on the topic. It’s hard to miss how the trend of supporting guest requests through artificial intelligence and voice automation has created “buzz” around the industry. However, voice automation goes beyond service requests. Instead of just talking about hotels adopting smart speaker technology with new services, let’s take a deeper look at how smart speakers will become an integral part of our industry, why we should care now and how being on top of this trend makes us better hoteliers. Get the full story at HNN