In October 2014, Google released results of a survey on voice search. According to Google, “55% of teens and 41% of adults use voice search more than once a day.” The survey also discovered what people use voice search for. Over a third of teens and adults used voice search to ask for directions. Results like this hammer home how local SEO efforts will assist in voice search optimization. For the most part, people use voice search for specific answers. This means they are searchers closer to the bottom of the search funnel. They are closer to making a transaction than non-voice searchers. Get the full story at Blue Magnet Interactive