The “Unforgettable Dreams” effort calls for fans to get creative for a chance to win a five-night stay at any Waldorf property. Brands across categories have been tapping the creative potential of consumers and fans to both build connections and more colorful campaigns. “Content is crucial for any brand that is trying to cultivate a community online,” said Taylor Rains, account executive at Rawle Murdy Associates, Charleston, SC. “With this latest extension of the Unforgettable Dreams campaign, Waldorf is shifting the focus to user generated content. “When executed properly, this kind of content strategy can be extremely effective, because it not only curates valuable content for the brand but engages the online community,” he said. Get the full story at Luxury Daily Read also "Make your brand pop by telling your story" at Entrepreneur.com