Over the last few years, all hotels and resorts have been faced with the same technology/customer service issue: how to address the urgent need to improve their Wi-Fi infrastructure so their guests can enjoy their favourite series on Netflix or upload and download photos or videos without waiting an age for the task to be completed. Hotels, in general, have been extremely lax in providing quality of service, as the cost to improve the infrastructure could never be offset by the revenue it could generate. Some hotels charge for the service which is not desirable, as according to a Hotels.com a survey, free Wi-Fi is the most desired in-room amenity. There are other issues too. From the moment of check-in, gusts are typically given a small piece of paper with a password on it, or it’s written on the key card folder, or sometimes they are provided access without the need to introduce a password. As we move forward into an era in which a guest will be able to check in, open their room door and pay their bill from their smartphone, interaction with reception staff will become less frequent, especially in business hotels. Bearing this all in mind then, how can hoteliers generate revenue from their free Wi-Fi service? The answer is using social Wi-Fi technology. Let’s look at how this works in three easy steps. Get the full story at eHotelier