But what does it mean for the industry? Booking.com’s CMO Pepijn Rijvers explains: “We spend hours online without ever ‘searching’…We tap around based on our friends’ posts, feeds and interest graphs. Problem is that what we do on the web today is very low-intent”. “The answer is investing in personalization. Because, today, instant gratification is everything, and irrelevance is unacceptable”. Get the full story at Tnooz