With the holiday season approaching and 2007 quickly coming to a close, retailers and marketers gathered recently at Shop.org?s Annual Summit to discuss preparations for ever-changing technologies and an increasingly sophisticated online retailing space. One big trend to watch: prepare for social commerce.

In her keynote, ?The Evolution of Customer Experience: 10 Trends You Can?t Afford to Miss,? Donna Hoffman, chancellor?s professor of marketing and co-director of the Sloan Center for Internet Retailing at the University of California, Riverside, addressed the coming Web 3.0 world and what this means to retailers.

In her talk, she stressed the top online consumer habits and what they mean for retailers today and in the future. Hoffman suggested social networking sites, virtual worlds and other types of interactive consumer-generated media as locations to look for consumer behavior.

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