Visitor traffic statistics can tell you much more than how many customers visited your site on a given day. A good Web analytics service will provide you with the ability to slice-and-dice your visitor reports so that you can readily identify peak traffic periods by hour, day, week, month and year.

The benefit to this granular breakdown is that you can identify trends that can be used to provide an enhanced user experience. For example, if your Web site is used to promote a restaurant, you might tailor your menu pages to display a lunch menu during peak morning Web traffic and a dinner menu during peak afternoon hours. Using Web analytics, you can identify the best hours to present dynamic content.

Your Web developer can provide this functionality on your Web site, increasing your users' interest, providing them viable benefits over competitive sites, and bettering the chances that your visitors will find what they are looking for and not abandon their search in frustration.

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