Speakers will include Senior Vice President of Marketing, Mariana Mechoso Safer, and Senior Marketing Manager, Sara O’Brien. While hoteliers have a world of opportunities and next-generation technologies available to increase direct online bookings, there is a sense of confusion on where to begin. In the webinar we will provide an action plan to follow during 2015, helping hoteliers concentrate on what’s most important: engaging key customer segments and increasing direct online conversions and revenues! The 2015 Action Plan Webinar will address the following topics: - How to structure your property’s 2015 digital marketing budget so you can shift share from the OTAs to the direct online channel, and better utilize your marketing dollars to generate the highest returns possible from the property website and digital marketing initiatives. - How to weave the latest digital technologies and marketing innovations into your 2015 marketing plans to maximize direct online revenues, address specific property business needs throughout the year, and meet all of your property website design, consulting and technology needs. - How to gain market share and stay ahead of the competition and the OTAs by taking advantage of The Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions, including: 1. Dynamic Content Personalization to increase website engagement & revenue 2. Dynamic Rate Marketing (real time availability/pricing in marketing messages) 3. Multichannel marketing to reach travel planners throughout their booking journey 4. Shifting share from the OTAs 5. Budgeting & making smart investments 6. Avoiding fads/headlines 7. Search Engine Marketing (SEO & SEM) 8. Adaptive/Responsive Website Design 9. Content Management System requirements 10. How to choose your digital marketing partner Attendees for the webinar can rest assured that they will gain all the knowledge and all the tools they need to build the most effective 2015 digital marketing strategy and action plan to drive high ROIs from the property website in 2015. Join us for the complimentary “Action Plan 2015” webinar on Wednesday, January 14th at 11am – 12pm PST / 2-3pm EST. Click here to register.