By better understanding and responding to guest behavior, you can expect to see higher guest satisfaction, conversion rates and return on investment. Topics include: - What is CRM and why is it more important than ever for hotels? - Owning the digital conversation throughout the travel journey - What should you have in mind when selecting a provider? - How to aggregate and consolidate customer data from diverse sources to build valuable guest profiles - Using guest feedback data to enhance guest experiences For more information and registration please visit ReviewPro