With the power of the internet, a negative comment on TripAdvisor or a threatening tweet can negatively impact your brand’s reputation within seconds. Often, businesses panic and lash out without realizing this will do more harm than good. There are several strategies hotels can implement in order to protect their brand and minimize damage. Topics include: - How to manage misinformation, trolls and review threats - When is it appropriate to respond to, dispute or ignore a comment? - Protecting your hotel from hacking and brandjacking - Internal threats: managing employee behavior on social media - Policy and prevention - Strengthening reputation with positive reviews and advocacy Get the full story at ReviewPro