This webinar’s primary focus will be on how to target the corporate traveler but will also provide guidance on how to straddle the mix of the ever-important “bleisure” traveler. You’ll learn how to: - Improve your storytelling to secure bookings from business travelers - Engage business travelers on corporate booking channels like Concur and Egencia - Entice corporate shoppers to choose your hotel over the competition - Apply these targeting principles to any travel demographic For more information and registration visit Leonardo