As airlines, hotels and online travel agencies (OTAs) strive to attract website visitors and boost online bookings, the ever increasing presence of mobile presents a new crop of online traffic trends. Recent research from Phocuswright and ADARA dives into key traveler purchase trends within the U.S. air and hotel segments, and how online shopping and booking dynamics vary significantly across channel, device, operating system and loyalty status. Webinar topics include: - Online book-to-search rates for airlines, hotels and OTAs - Which channels and devices travelers use during different stages of the trip life cycles - How hotel loyalty status impacts supplier-direct bookings and average daily rates - Key differences in traveler behavior among desktop and mobile users Register at Phocuswright