In his landmark study comparing Global Review™ (GRI) scores with ADR, occupancy and RevPAR performance, Cornell’s Chris Anderson proved what intuition told every savvy revenue manager: a hotel’s online reputation significantly impacts revenue potential. Learn the inside secrets to improve your hotel organization’s financial results at the property level. This fast-paced session will offer a first-time look at Chris’s most recent research project which explores the relationship between review scores and REIT stock performance. Don’t miss listening to Chris discuss the results of this study and the potential game-changing impact the Global Review Index™ could have on identifying under-/over-valued investments. The webinar takes place on Thursday 19th June 2014 from 10:00–10:45AM EDT, or 16:00-16:45 CEST. Register now at ReviewPro