The webinar will focus on the most notable hospitality technology & digital marketing trends to watch this quarter and an action plan to monetize on these trends. The webinar will cover: Brief Overview of What Happened in Q1: A recap of the hospitality industry’s most important headlines – from rising distribution costs, to the increasing popularity of book direct programs, and big updates to Google’s search results layout. Q2 Forecast & Action Plan: How to prepare for the summer season with fewer Americans traveling abroad, a new Google mobile update, and tackling that ever-growing competitor, Airbnb. Multi-Channel Campaigns: Innovative ideas on how to drive bookings for spring weekdays or weekends, generate last-minute bookings, and encourage guests to book in advance. For more information and registration go to HeBS Digital