As with every webinar, Leonardo's Darlene Rondeau started off by taking a poll: what’s your biggest social media marketing challenge? The audience weighed in: - Learning new ways to drive revenue from social channels – 48% - How to improve engagement with hotel guests on social channels – 42% - Not sure how to determine which social channels to focus on – 7% - Re-purposing existing content to social media platforms – 3% Overwhelmingly, the audience wanted to know how to drive ROI which is why we were flooded with questions when Rachel spoke about how she uses customized tracking links and codes to monitor bookings from social media. Get the full story at Leonardo