Digital marketing strategist and SEO expert, Alicia Whalen, shared valuable insights and strategies to improve your hotel website’s rankings and Percy Amaria, the Director of Operations of Scott’s Inn & Restaurant followed with real-life, from-the-trenches SEO advice. Together, we discussed: - Recent search engine and consumer search behavior changes that impact rankings - New rules of SEO and how to put them into action right now - Important metrics that to measure success - Why indexing in search for more than hotel name yields results - How to utilize online reviews to improve hotel SEO rankings If you couldn’t attend the webinar, catch up with the recording and slides at Leonardo