Indonesians use social media daily as a tool for sharing, collaborating, and communicating, which reflects the old tradition of community ties within the country. 77 percent of Internet users in Indonesia agree that the Internet helps them connect closely with people that are important to them, mostly using social media. Many of the cheap feature phones sold in Indonesia come with Facebook pre-installed and for many Indonesians, that’s their first online experience. They’re unaware of the online world beyond Facebook. In addition to Facebook, Jakarta was named the number one Twitter City in the world (Source: Semiocast 2012) and second most active Twitter country in a PeerReach study recently. Indonesians are very keen to leverage everything in the realms of social media, including e-commerce. The ease at which people can now reach out to their friends or family on Facebook and/or Twitter for advice, tips, and make comparisons before any buying decisions has a huge impact on e-commerce platforms. This is why brands need to be proactive because social media is where their potential customers are. Get the full story at ClickZ