The new method will help hotel operators to maximise their revenue by providing more information on the areas that customers care about. Customers also benefit from a more accurate and trusted rating of a hotel’s performance. Online customer reviews have become increasingly important for people when booking hotel rooms. Online review platforms typically provide an overall rating by combining customer ratings of several individual criteria and then computing an average of these scores. The way they aggregate individual ratings into the overall rating is very simplistic, some platforms just do an arithmetic average of individual ratings. The problem is that it provides an equal weighting to each individual criteria and doesn’t differentiate between important and non-important hotel characteristics. Also a hotel could compensate a low score in one aspect with a high score in another. Get the full story at Newswire Read also "An examination of online ratings on hotel performance indicators: An analysis of the Boston hotel market" at IOWA State University (PDF 1.4 MB)