ast week, Google announced the launch of its free analytics service, Google Analytics. The new analytics tool is a result of its Urchin acquisition earlier this year. Some say this will change the entire analytics industry overnight; others say it will only be used by small companies less interesting to the big four analytics tool companies, which focus on enterprise opportunities.

Many tool providers quickly issued press releases about how Google's move won't threaten them, their offerings, or their customer base. They quickly pointed out this will only going to make the pie bigger, which is better for everyone involved. They may be right, but if they don't feel threatened, they ought to.

Google stumbled out of the gate. Its tool experienced a number of issues the first few days, frustrating new and existing customers alike. It's expected this won't be a problem down the road.

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