Dr Andreas Liebrich of the Lucerne University of Applied Sciences and Arts told the World Tourism Forum in Lucerne: "People don't like loyalty programmes." He said: "Maybe there are too many loyalty programmes, maybe they are too complicated for customers." Liebrich, an e-tourism researcher at the university's Institute of Tourism, reported the results of a study among online travel bookers in the UK, Germany and the US. This found only 19% in the UK "like points programmes by travel providers", and recorded a similar result in Germany. Only in the US was the rate higher at 45%, but in all three markets a majority did not like loyalty points programmes. Get the full story at Travel Weekly UK