Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to complete purchases. Although positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point — the moment when the marketplace accepts mobile as a primary purchasing channel. Over the past three years, we’ve seen a groundswell of consumer acceptance of mobile commerce. Although the upsurge in mobile cuts across a range of marketing channels, it’s particularly evident in email marketing. Get the full story at Marketing Land Read also "Forrester: Why mobile is still not fully integrated in marketers’ approach" at the Mobile Marketer