The carousel rotates from property to property with the swipe of a finger or a tap of the visible arrows. Within each property preview, users can tap-to-call Westin Hotels & Resorts' reservations or tap-to-visit Westin.com to make a reservation.

Razorfish, the digital agency for the brand, worked with Medialets to create and serve the ad on the Medialets mobile rich media ad platform. The Weather Channel app offers great scale and uses weather targeting in this campaign.

"On the heels of the worst winter season in decades we're excited to use this Weather Channel app to bring the Westin Resort experience to life," said Brian Povinelli, vice president of marketing for Westin Hotels & Resorts, in a statement. "Through this instinctive campaign, we can connect with a potential guest in a meaningful way by transporting them to one of our renowned resort destinations with just a swipe of their finger."

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