Most industry experts predict higher pricing dynamics after the rounds of consolidation, similar to what happened with airlines and travel management companies. Time will tell, but frankly, the hotels today control the pricing power. If anything, consolidation will only strengthen their dominance in client negotiations. So far, there have been two major hotel group consolidations: Starwood, for which Marriott and a consortium of Chinese companies are engaged in a bidding war, and AccorHotels acquiring Fairmont, Raffles, and Swissôtel. There are a lot of rumors swirling around the industry about other major hotel brands and their reactionary plans: Will they preserve their size and scale in the new environment of mega hotel groups? The airlines leveraged their consolidation efforts to increase prices and add fees for everything under the sun and ended up making billions of dollars in profit. Most hotels are in a much better place than the airlines, so consolidation will add higher revenues to their balance sheets, giving them the ability to drive more consumer-direct campaigns. Get the full story at Business Travel News Read also "Marriott, Starwood and Anbang: The travel agent perspective" at TravelPulse