TravelAds allows advertisers selling travel-related products and services to create sponsored listings within the search results on Expedia.com and Hotels.com. The advertisers make payment on a per-click basis and can control their advertising budget by setting a maximum daily, weekly or monthly spend for each listing - very similar to Google AdWords. With TravelAds, advertisers can target customers based on travel searches by destination and dates. These ads are visible to the most relevant audience and during the most influential point in the booking process. Since its launch in 2009, TravelAds has become quite successful with advertisers, on average, receiving a 40% increase in transactions and 52% increase in market share within the first week of participation. The European lodging industry is dominated by small, independent hotels unlike the U.S. where hotel chains are more prevalent. This makes TravelAds a more compelling proposition to European travel service providers. Get the full story at Forbes