In last year’s Fuel Travel Study, the company dove deep into massive consolidation within the world of online travel agents and the looming threat of the sharing economy as companies like Airbnb experienced exponential growth. This year, the major shift in the world of online travel agents and Airbnb is how hotels have responded to the consolidation and growth with more aggressive marketing tactics, particularly when it comes to growing direct bookings. Several brands kicked off direct booking specific campaigns in 2016 and Fuel sees this growing across the board for all hotel brands in 2017. Get the full story at Fuel and download the full report at Fuel