The survey found some intriguing tidbits that should go a long way to carving out a game plan for brands looking to model campaigns to the modern traveler. For one, the study found that 84 percent of respondents considered millennials actually picked where their next vacation would be based on images they spotted across social media channels. More specifically, “someone else's vacation updates and photos in social media.” Get the full story at TravelPulse and download the full report at Blitz (free registration)