Here are fifteen of the more common pitfalls to avoid as you work with and support those in a revenue management role: - Equating revenue management to pricing. As outlined previously, revenue management is a business process. Pricing is just one component of that process. - Making changes too quickly. In order to truly understand the impact of a given modification, you need to give it time to have an impact. Of course, having a mechanism in place to measure the impact is vital. - Making too many changes at once. It is important to be able to isolate the impact of a given change. Introducing too many changes at any one time may cloud the interpretation of the results and lead to erroneous assumptions. Get the full story at Hospitality.Net