Business travelers have their eyes set on technology, but that doesn’t mean what they want from a hotel has to involve rocket scientists. According to a discussion held during the Hotel Digital Technology Innovations session at the Global Business Travel Association’s annual conference, business travelers are pretty specific about knowing what they want from their hotel experiences. Kate Vasiloff, research manager for the GBTA Foundation, said, according to a qualitative research project conducted by the Foundation in conjunction with AccorHotels, the three most exciting ideas with greatest market-wide use for business travelers include: - Improving technology around the use of airport shuttle services; - developing a text- or app-based concierge service that deals with problems in real-time; and - integrating e-folios into expense reporting software. Get the full story at Hotel News Now