According to UBS, Marriott also was able to negotiate favorable terms, such as commissions on the lower end of the typical 10% to 16% rate that TripAdvisor offers "early adopters" to Instant Booking. OTAs often charge commissions of up to 20% of the cost of a room. What's more, Marriott will get customer information from TripAdvisor on such things as emails, phone numbers and addresses for remarketing purposes, Farley noted. She said Expedia and Priceline do not always provide such information to hotel partners. Other hotels participating in TripAdvisor's booking platform include Choice Hotels, Best Western, Carlson Hotels and Accor, Europe's largest hotel group. Get the full story at Investors Business Daily Read also "TripAdvisor adds Marriott to Instant Booking"