iMedia Connection chats with Interface Guru CEO Cia Romano about consumer attitudes to online ads, dos and don'ts for marketers, the difference between animation and interaction, and more.

Cia Romano, chief executive officer and founder of Interface Guru, is an evangelist for end users, researching and reporting on why user-centered design for the web, intranets, software and kiosks is mandatory for success. A hands-on user interface expert, Cia has developed the Usable Times 5 criteria for ranking computer screen effectiveness. The metric, based on her usability lab studies, focuses on user response to five factors consistently observed in the lab: orientation, permission, interactivity, relevance and speed.

This month, Interface Guru is mounting a new study about how users respond to online advertising, so I sat down with Cia Romano to chat about the study, ad usability, consumer attitudes and more.

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