When it comes to marketing, a new report finds that consumers, marketers and regulators are largely in agreement about what is acceptable and what is not.

A recent survey fielded by Harris Interactive and the Public Relations Society of America (PRSA), found that general consumers, business executives and congressional staffers are more likely to trust traditional marketing methods over non-traditional or newer techniques.

A majority of respondents within each group felt traditional marketing methods — such as paid advertising, corporate sponsorships and paid spokespeople — were acceptable practices. Newer marketing practices, such as paying private citizens to promote products, Internet pop-up and ads in text messages, were viewed as less acceptable.

Get the full story at eMarketer