The first panelist to present was Bryan Woodward, CMO for Horseshoe Bay Resort, in Horseshoe Bay, Texas. Woodward has been in charge of managing the hotel’s social media marketing and public relations strategies across all advertising mediums and media platforms since 2012. Woodward has led marketing and sales programs for other properties, including the Garland Resort in Michigan and New Mexico’s Turtleback Mountain. Woodward said that imagery is a big part of the hotel’s marketing. The hotel is currently in its first year as an independent hotel after dropping its Marriott flag. In terms of elevating consumer distribution pathways, Woodward said OTAs and digital advertising networks are allowing hotels to get their message across in more ways than ever possible before, and he emphasized the effectiveness of referral sites and social media. Get the full story at Hotel Management