Like most travelers, Asian women business travelers want safe journeys, value for money products and services, comfort and convenience, and an opportunity to use our travels to meet new friends, business contacts and even romantic interests. But more than addressing the wants, it’s valuable to address the why - why do female Asian business travelers choose to craft their own journeys? It is because solo travel is the way for them to finally have the time for themselves - one of the few times that they can let go of their culturally conditioned roles as nurturers and just let their hair down. This is the time that they can get away from the responsibilities from their community and family, escape and defy a culture that puts them in a certain box. Any company should delve deeper into this psyche if they wish to attract more female Asian business travelers. Get the full story at the Amadeus Blog Read also "The rise of the Asia Pacific female business traveler"