And it goes way beyond offering multiple charging sockets and fast, reliable wifi to upload all those holiday pictures onto social media before you fly home. Unique experiences Travel nowadays is all about the experience. Consumers want to immerse themselves in other cultures and live like locals when they visit new destinations. Modern hotels embody the best parts of their city in everything from design to food and beverage offerings. Appealing to specific interests is another selling point for consumers. Hotels are creating experiences that attract groups of people that share a specific interest – foodies, art lovers, and even fitness fanatics can book a room at a hotel that feels like it was built just for them. Get the full story at JLL