Call it Canopy by Hilton, Moxy by Marriott or Element by Starwood, traditional hotel chains are catering to the tastes of young adults who have never known a world without the Internet. Even Best Western, known for its budget hotels, has announced plans for a new brand called GLo, which will offer lower-priced small rooms and free high-speed Internet. According to Phocuswright research, seven in 10 18- to 34-year-olds took at least one leisure trip in 2014, and while millennials spend slightly less annually ($3,217) than older travelers ($3,381), they do travel more on the fly. Almost a quarter of Gen Y travelers booked their last trip less than one week before departure, says Phocuswright. “We see millennial travelers more as explorers than tourists,” said Brian McGuinness, global brand leader, Starwood’s Specialty Select Brands. “Our Aloft hotels are specifically designed with them in mind.” Get the full story at The New York Times