Now, when travelers search a destination on TripAdvisor, hotels are no longer displayed according to the Popularity Ranking; the new default ranking is called “Best Value.” The change was rolled out system-wide on May 30, 2017 along with other updates. How does Best Value change search results? The popularity ranking is still around, but it is now called “Traveler Ranked,” and to access it in hotel searches users must switch the sorting option at the top of the page. The Best Value sort presents a significantly altered portrait of top hotels in a destination. What does this mean for hotels? While it’s too early to assess the full impact, one thing seems certain: if you wish to maximize visibility and booking referrals on TripAdvisor, rave reviews and a high popularity ranking are no longer enough. Get the full story at Reknown