But as soon as the high tide recedes, or there’s a market blip like we recently experienced, the sins of bad marketing strategy are exposed and hotels without a strong foundation for decision-making begin to suffer. They start to lose occupancy points and erode RevPAR. It’s not hard to guess what’s next. Rate cuts. Hotels that start the race to the rate floor by following their competitors every price drop will hurt the market in the long run. Hoteliers that hold strong and maintain competitive advantage through economic peaks and valleys know and follow three basic principles of competitive strategy. Get the full story at nSight