For hoteliers, or any business for that matter, revenue and profit are what matter. This is from the supplier’s side of the business however. The service, what the customer experiences in dealing with a hotel is the driving force behind profit. Indeed, the fundamentals of the hospitality business remain unchanged; namely, guests being satisfied, willing to spend their money, and happy they did. However logical and static an idea of selling hotel beds may be, the technologies and marketing behind selling those beds has undergone dramatic changes. The situation today is not unlike the early days of television. That said, we constantly hear digital call points like ‘the experience’, and the ‘customer journey’ parlayed at conferences and summits on the speaker circuit, just like soap suds were evangelised on early TV soap operas. For the potential consumer of data analytics, and ‘big data’ tools, much of what’s being advertised is just that, just more marketing noise. But not all the noise is hyperbole, some stunning tools are being manufactured, albeit incrementally. Get the full story at EyeForTravel