Twitter segmented the results by sectors like TV, news, government and politics, sports, and music; not every sector showed the same results. Overall, the most effective tweet components across all verified accounts were: - Photos, which averaged a 35 percent boost in retweets. - Videos, which got a 28 percent boost. - Quotes, which received a 19 percent boost in retweets. - A number or stat, which received a 17 percent bump in retweets. - Hashtags, which garnered a 16 percent boost. Get the full story at Search Engine Watch and Twitter