Google Analytics recently added Demographics and Interests tabs to its reporting, providing hoteliers with a unique insight into the age, gender, and lifestyle traits of their websites' visitors. This added knowledge allows hoteliers to create a better user experience on their hotels' websites and refine their marketing strategies to target potential high-value guests. Before getting the opportunity to dive into Google Analytics' new data, you must enable the new reporting function. For detailed instructions, please visit Google Analytics Support. Once the reporting has been enabled, you will be able to see your website data broken out into two categories - Demographics and Interests. It's also important to note that for both Interests and Demographics, the information is based on a percentage of your total site visitors and should be viewed as estimation. Therefore, the data in both of these tabs may not be a completely accurate representation of your site's visitors, but it can definitely show you valuable trends. Get the full story at The Blue Magnet Blog