Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, the search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012. In short, Google is giving prospects more ways to avoid our attempts at wooing them with remarketing ads. Users have had the ability to alter their ad settings for years. This was a place for you to endorse or rebuke what Google perceives to be your topics of interest. Google now has added an extra section to the Ad Settings interface: “Your Reminder ads.” Get the full story at WordStream and Google