At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. Following a flurry of releases in recent years, Google’s ever-expanding travel portfolio now includes Google Flights, Google Hotel Ads, Book on Google, Google Destinations, and the recently launched Google Trips. This has fueled debate about the company’s potential ambitions to become a full-blown online travel agency. But the amount they receive in ad revenue from the major OTAs means this is unlikely to happen anytime soon. Instead, Google sees itself as an “answer engine” and “connector” that helps consumers find the best possible matches when they’re planning a trip. And this is where its announcement as an AI-first company will really impact travel brands and hotels. Get the full story at Travel Tripper