Color schemes, design style and décor are the key contributors to the attractiveness of the interior appearance of the hotel guestroom’s physical environment. By evaluating those factors, guests form their affective and cognitive responses to the environment, influencing their attitudes about the hotel, which creates a perception about the experience they might have if they choose to stay in the particular hotel. If the guestroom interior appears to be pleasing in the property’s website photos, guests will expect their hotel stay to be just as enjoyable. Furthermore, guests are highly likely to share positive aspects of interior appearance with other individuals. Emphasizing the aesthetic quality of the room interior through attractive arrangement of colors, stylish accessories and decorations is prevalent for guests’ positive impressions of the hotel room and their booking intentions. Get the full story at Hotel News Now