There’s always been the argument of bidding on brand terms (if you were wondering, you should be) but what about turning it all off? Top of funnel campaigns, bottom of funnel campaigns and campaigns to re-engage your audiences? Has the thought entered your mind? Do you ever wonder if paid search advertising on Google is worth the cost? With rising cost-per-clicks and more competition entering the marketplace daily, the question is: is it worth it? This wasn’t a test we planned on purpose. A client was recently forced with the decision to pause all of their paid search campaigns. We knew there would be a negative impact, but how much? We took this opportunity to study the direct impact that turning off paid search campaigns had on the client’s website performance. Let’s take a look at what happens when a business stops running their paid search campaigns. Get the full story at GCommerce